Content Marketing Specialist

Salt Edge is a global fintech company specialising in open banking and financial data solutions, helping banks, fintechs, and businesses build compliant, innovative products through secure API connectivity. We're looking for a Content Marketing Specialist to help tell our story to a technical, B2B fintech audience and strengthen our position as a thought leader in open banking.

About the role

We're seeking a creative and detail-oriented Content Marketing Specialist to plan, create, and distribute content that drives brand awareness, generates leads, and educates our audience on open banking, PSD2/PSD3, and financial data connectivity. You'll work closely with the marketing, product, and sales teams to produce content that resonates with banks, fintechs, and regulatory stakeholders worldwide.

Key responsibilities

• Execute the content strategy aligned with Salt Edge's business goals and target audiences
• Write and edit blog posts, whitepapers, case studies, e-books, and thought-leadership articles on open banking, API connectivity, and regulatory topics (PSD2, PSD3, FiDA, etc.)
• Manage the content calendar and ensure consistent, timely publication across channels
• Collaborate with product, project, sales, and design teams to translate complex technical/regulatory topics into clear, engaging content
• Optimise content for SEO to improve organic visibility and traffic
• Support social media content creation and community engagement (LinkedIn, X)
• Proofread content for email marketing campaigns and nurture sequences
• Repurpose long-form content into multiple formats (social posts, infographics)
• Track and report on content performance metrics, iterating based on data
• Stay up to date on open banking/ open finance trends, regulatory changes, and competitor content strategies

Requirements

• 2–4+ years of experience in content marketing, preferably in fintech, SaaS, or B2B tech
• Excellent writing, editing, and storytelling skills in English 
• Strong understanding of SEO best practices and content performance tools (Google Analytics, Search Console, Ahrefs/SEMrush)
• Ability to simplify complex technical and regulatory topics for a business audience
• Experience with content management systems (WordPress, HubSpot, or similar)
• Familiarity with open banking, APIs, or financial services is a strong plus
• Strong project management skills and ability to manage multiple deadlines
• Comfortable working cross-functionally with various teams

Nice to have

• Experience creating content for regulated industries (finance, banking, compliance)
• Basic understanding of PSD2/PSD3, GDPR, or open finance regulations
• Experience with marketing automation platforms
• Portfolio of published fintech/B2B content

What we offer

• Growth opportunities, a clear development plan, and an expert mentor to help you get started
• Full training and peer-to-peer feedback every step of the way
• Additional health insurance
• Periodic internal presentations (e.g., technical, business, HR related)
• Comfortable schedule: you can choose to start at 9:00 or 10:00 (Monday - Friday)
• Catered lunches, tasty days & breakfasts
• Half a day off on your birthday
• Gym compensation program
• Regular team events, corporate traditions (e.g., birthday celebrations, Secret Santa, happy hour and many others)

Ready to apply? We’d love to hear from you.